Your software wasn't built for a treatment room.

Software by Jade was. Built by an esthetician and medspa director who got tired of waiting for someone else to fix it.

THE STATE OF THINGS

Let's be real. Your current software is judging you. And eating your margins.

I've spent years looking under the hood of hundreds of wellness businesses. I keep finding the exact same nightmare.

The franken-stack

Three or four subscriptions patched together to do one job. Booking here. Forms there. Marketing somewhere else. Team management in a spreadsheet you're embarrassed by. None of them talk to each other, so you do. Manually. At eleven at night.

Built by tech bros, not beauty pros

Every platform on the market looks like it was designed for an auto-repair shop, because it was. Nobody who built it has turned a room over in twelve minutes, talked a client through a bad reaction, or watched two no-shows destroy a Tuesday.

The time and money drain

You opened your spa to change lives and build wealth. Not to spend Sunday night fighting a booking glitch. Not to discover you've been paying for a module nobody on your team has ever opened.


So I stopped waiting.

I got tired of waiting for someone else to fix it, so I took matters into my own hands.

Software by Jade is the software I wish I'd had for the last twenty-five years. Not a nicer version of what already exists. A replacement for it.

WHAT WE

One platform. Built by someone who has actually worked the room.

It gives you your time back

Workflows that mimic the actual flow of your day, not a developer's idea of it. So that you can spend your time with guests, not the computer.

It stops the bleeding

One platform instead of four. Stop paying for features you don't use. Stop losing revenue to operational leaks you can't see because they're spread across three logins.


It runs while you don't

Operational intelligence and automation built in from the start, so the business grows past the daily grind and into something that holds value without you in the room.


“I’ve watched people build software for this industry for twenty-five years. None of them had ever worked in it.”
— Karena Zolner, founder 
WHERE THIS STANDS

The software exists. Now we're choosing who it's built for.

The prototype works. The architecture is designed. What comes next is the part most software skips: fifty operators in the room while the rest gets built, telling us what a real treatment day actually needs. Then we open the doors.

Now: Working prototype. Founding 50 applications open. Every seat we fill changes what gets built next.

The build: A monthly log of what we decided and why. Founding members see it first and vote on priority. You're not waiting for the software. You're specifying it.

Fall 2027
Doors open. The Founding 50 are already inside, at founding pricing, locked for life. Everyone else joins the waitlist behind them.

The Founding 50

Fifty spa owners. Real influence over what gets built. Founding pricing, locked for life. And my direct line while we build it.

What you get

  • Founding pricing, locked. It never increases, for as long as you're a customer.

  • A seat on the beta roadmap. You tell me what to build next. I build it.

  • First access at launch, ahead of everyone on the waitlist.

  • A direct line to me for the entire build.

  • Founding member status on the platform and in the launch story.

What it costs

  • A {DEPOSIT} deposit, credited in full against your first year.

  • A signed founding member agreement. {REFUND_TERMS}

  • Honest feedback, on the record, when I ask for it. That's the real price.

How it works

  1. Apply now. Two minutes. Tell me about your operation.

  2. We talk. Thirty minutes, you and me. I walk you through the prototype live and you ask me anything you want.

  3. If it's a fit both ways, you sign, you reserve your spot, and you start shaping the roadmap.

Frequently Asked Questions

  • Because it filters. Fifty seats, real influence over the roadmap, and my direct line are worth something, and a free application would fill in a day with people who never show up to the call. The deposit is credited in full against your first year, so if you become a customer it costs you nothing.

  • {REFUND_TERMS}

  • A monthly build log lands in your inbox: what we decided, what we abandoned, what we learned. Founding members get asked directly what to prioritize. When there's something to test, you test it first.

  • The waitlist means you hear about it first. The Founding 50 means you help build it, you pay founding pricing for as long as you're a customer, and you're in before anyone else. The waitlist is free. The Founding 50 is fifty people.

  • We offer flexible pricing based on project type and complexity. After an initial conversation, we’ll provide a transparent quote with no hidden costs.

  • No. Solo suite owners and multi-location operators both have a seat here, and I need both in the room to build this properly. What matters is that you actually run the business.

  • I'm the operator. I've spent twenty-five years in treatment rooms and medspa operations, and I know exactly what's broken. The engineering is led by a technical co-founder with a working prototype you'll see on our call.

  • Check the investor box on the form above. I review those personally and respond within forty-eight hours. I don't send the deck to an inbox I haven't spoken to.

Not ready to apply? Get on the list.

No deposit, no call, no commitment. You'll hear from me first when the doors open.